Continuing with the theme of book promotion and your web presence is the idea of building a fan base. How do you build your fan base? What are some of the day-to-day things you can do to increase fans. First you need a book and a presence on the internet through a blog, GoogleFacebook, and other media outlets.The rest just takes work. Here are some ideas to help you get and keep fans for your book.

Build your fan base:

  1. Start a FB campaign to increase your fans
  2. Start a Google Campaign to increase traffic to your site
  3. Start a controversial web series
  4. Link up with other writers
  5. Start weekly twitter chats with readers
  6. Keyword your blog posts
  7. Create a monthly newsletter
  8. Create an affiliate program
  9. Host guest bloggers
  10. Become a guest blogger
  11. Create business cards with your web address on them and hand them out
  12. Put your photo on your business card for stronger branding
  13. Start commenting on other blogs (early and often)
  14. Host regular author hangouts on Google+
  15. Host regular author interviews on Google+
  16. Record your Google+ hangouts and put them on YouTube
  17. Get social media coaching

Cultivate Community:

  1. Create an online community with a forum
  2. Say thank you to readers with special incentives for being a fan
  3. Ask your reading community to design merchandise for your store
  4. Create a fan page for your main character (works well if they are in a series)
  5. Ask fans to create their own book trailers and post them online
  6. Offer core fans advanced copy of future books
  7. Ask fans to post pictures of “character spottings”
  8. Offer “extra features” on your website
  9. Use Twitter hashtags
  10. Poll your readers and listen to what they say
  11. Answer all your blog comments
  12. Engage with your fans on FB
  13. Ask your fans to post pictures of them reading your book