Christmas is just around the corner. Christmas lights are going up. My favorite Christmas songs are on the radio.  It’s the perfect time of year to do some creative book marketing and promotion. After all, books make great gifts.

Here are five ideas to sell more books around the holidays.

  1. Partner up. Partner with other authors and offer several different books for sale for one low price.
  2. Offer bonuses. Encourage new purchases by providing extra perks to those that buy.
  3. Calendar it. Give away a piece of your story every day through Christmas. Use the calendar to schedule it. Send it out via your email list or post it on your blog each day.
  4. Special pricing. Now is the time to take advantage of the holiday deal shopper and lower your prices.

Christmas is a great time for book marketing and promotion, so take full advantage of the opportunity to sell more books!