Today we look at more book promotion ideas. At the top of the cue is reviews.

12. Get 20 Amazon Reviews

Amazon reviews are amazingly effective. Everyone from book buyers to publishers reads them.

Your goal is to get at least 20 reviews. Contact everyone you know and ask each of them if they would give your book an honest review. Let them know it can be brief. If they agree, send them either a galley proof, a promotional copy of the book, or a PDF containing a table of contents, two sample chapters, and your bio.

Amazon’s Top Customer Reviewers are another source of high-value reviews. Find the reviewers who deal with books in your area. Write to them. Tell them you have written a book they might be interested in, and that you’d appreciate a review. If they respond, send them a galley proof or a promotional copy of your book.

13. Get Mentioned in email Blasts

Look for organizations in your field that send large-volume emails. Try to get your book reviewed in their email or newsletter. When the number of people receiving the emails is 100,000 or more it’s sometimes referred to as an email blast.

14. Speak at Conferences

As a published author, you have the qualifications necessary to speak at conferences. Contact conference organizers at least 6 months in advance. At first you may have to register and pay a fee to speak. Later, when you become better known, conferences may seek you out, and may even pay you to speak.

You should be prepared to give a 45 minute presentation. A useful way to structure a 45 minute presentation is to speak for 30 minutes, and take questions from the floor for the last 15 minutes. Plan to take a few minutes after your speech to circulate with the audience. Have a table in the back of the room where you or someone on your team sells books.

15. Make and Post Online Videos

Make a few 5 minute videos (or a series of videos) of yourself talking about key issues in your field. Put the book title and URL on the bottom of the video screen and in the credits.

Post your videos on several of the many video sharing sites including sites like blip.tv, jumpcut, ourmedia, Vimeo, vSocial and YouTube. Embed the video clips on your website.

Plan on following your promotion plan–perhaps an hour a day–for at least a year. Resolve to do something every day on promotion. Remember – follow-up and persistence are the keys to success.