Today, I will be continuing my series on “How to Promote Your Book”. With my book, Stink Bomb, coming out in a few days, the next steps have become crystal clear. It’s amazing how clear the next steps in a project can be when you have a due date looming over your head. Creating a media kit is the step that I am currently working on. Fortunately, I have everything I need except for business cards. Aside from having cards made, all I have to do is get my book in hand and go promote it with my media kit.

Again, Tony Levelle has a great article on promoting your book. Much of this article is from Tony’s article called 15 Do-It-Yourself Tools to Promote Your Book.

Seth Godin also has a great article titled Advice for Authors that is a must read.

My next steps in promoting my book, Stink Bomb, are as follows.

6. Create a Media Kit

Your media kit should include:

* Professionally printed business cards with the book cover on one side and your contact information on the other side. Do not try to print them on your home printer. This is a time to invest in your product and yourself, not save money.

* A head shot by a professional photographer or a talented amateur. It should be well lit, with a neutral background. Your eyes should sparkle.

* A 100 – 150 word biography. The main purpose of the biography is to tell a reader why you are uniquely qualified to have written this particular book.

* A ‘one-sheet’ for the book: a single piece of paper with a glossy print of the book cover on one side and a one-page description of the book on the other side. Be sure to include a few short blurbs and recommendations from colleagues and friends in the description.

7. Create a Book Pitch

Consider writing at least three sales pitches for your book: 10 seconds, 30 seconds, and 60 seconds. When someone asks what the book is about, give them the 10 second pitch. If the person responds with interest, have a longer pitch ready!

Practice your pitches on friends until they tell you the pitches work.

8. Build a Website

As publication day approaches, build a full website. The website should include:

* A book blog, in which you write updates, corrections, errata and respond to reader comments and suggestions. This book blog may become the basis for the second edition of your book.

* Sample chapters from your book

* A link to the Amazon page for your book, so people can buy the book online

* Your media kit (see step 5)

* Book reviews and blurbs.

* Your schedule of appearances, including bookstores, speaking engagements and conferences

* Contact information.