You pick up a book because the cover or title looks interesting. The next thing you do is read the back blurb, or if you are online, you read the first excerpt.

At the basic level, the back blurb is a sales pitch for your novel. It should be almost an exaggeration of your story that entices the reader to buy, or at least download an e-book copy.

How do you write good book blurb? Here are a few tips on the process of this task.

• A hint of the plot. Compose a few sentences that summarize your complete plot.

• Use of words that evoke images and resonate with readers of the genre. This is like using keywords when you’re blogging.

•  Main characters are named and characterized. Try to name most of the characters in your story.

• Idea of setting. Name the place where your story takes place.

•  A question or a hint of mystery that draws the reader in to be solved or answered. 

•  Hyperbole. Hyperboles are exaggerations to create emphasis or effect. As a literary device, hyperbole is often used in poetry, and is frequently encountered in casual speech. An example of hyperbole is: “The bag weighed a ton”. Hyperbole helps to make the point that the bag was very heavy, although it is not probable that it would actually weigh a ton.

• Quotes about the book or previous books by the author. Do this if you’re famous.

• How long. Most seem to be 100-150 words long as the blurb text itself, not including about the author if included. That is also a nicely spaced blurb, not a squashed one. Children’s books can be shorter.

•  About the author. This isn’t done often for novels, but some authors find it fitting.