I’m sure all of you have heard of Seth Godin. He’s a NY Times Bestselling book author and he is self-published. He has become such a popular author that he has taken on the traditional publishing field redefining the rules. He uses a variety of advertising tools like YouTube and his web-site to market his books. This may not be news to you, but it is worth considering if you are in the process of publishing a book.
In this video, Joanna Penn explains what this means to authors like us.
- What it means to you: Indie (independent) publishing is becoming more acceptable to the mainstream publishing world.
- Seth made this move because he can market direct to his customers and global fan-base from his blog to his books and his ideas worldwide. He has been blogging every day for years. This makes it very clear that authors need to build their platform regardless of whether they want a publishing deal or to go indie.
It is becoming easier to market yourself through the digital world, its even much more so for an author who’s already a best seller. Most authors start by self publishing to be noticed by the big companies, but this is the first I hear of someone going otherwise.
Maybe you’re right, but I thought that authors were still submitting their work to traditional publishers as a starting point.
I’m talking about the ones who got rejected by all, like Matthew Reilly, he did this, self published to get noticed.
Now I understand. I guess I’m on the right track.
I sure have more to think about than just putting the words of fiction and non-fiction down… I like this idea and Ms. Penn’s talks.
Being an old school gal, I’m way behind the times, and listening to her gives me a good feeling – not so overwhelmed by it all.
Once again, thank you, Rick.
Joanna has a great way of explaining writing and publishing. I think it’s because she has published several books and speaks from lots of experience.